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Free-to-play gaming is, for better or worse, big business.

The idea is to get you in for free and then entice you with in-game power-ups, cosmetics, and upgrades that you can purchase with in-game currency. You can earn these digital dollars or, of course, you can always buy some with real world cash.

Free-to-play business models exist in games on all platforms including mobile, console, PC and now virtual reality as well. Poker VR for the Oculus-Powered Samsung Gear VR is a free to play VR title. It’s also the highest grossing game in that category on any Oculus device according to the company.

Free Online Poker Vs Real-Money Poker Play Free online poker can be very tempting and it's easy to understand why so many people play it. When there's no money being wagered, people that enjoy poker as a purely recreational activity can pass the time effortlessly, and that means that free games are frequently packed. Most notably is that PokerStars VR will launch as a play-money experience, with real money offerings not being on the roadmap at this time. Instead, the focus will be on developing the game as well.

In an interview with VRScout, Hamza Siddiqui, founder and CEO of P Mega Particle, Inc. explained that his title, Poker VR is the “highest grossing” free-to-play experience on the entire Oculus store.

According to Siddiqui:

[At one point] We were the most famous social app on Gear VR out of over 1,000 apps. And also the game…it went on to become the highest grossing free-to-play app on the whole Oculus store.”

Siddiqui says he can’t share exact earnings with us, but did share that Poker VR makes, on average around 50 cents per user. This number refers to the ARPDAU – the average revenue per daily active user. This is a common metric used by mobile game developers to track the success of their games.

This figure, like most other free-to-play revenue breakdowns, is weighted heavily by power users that spend far more than typical players. In the industry, they’re also referred to as whales.

In addition to better-than-average spending habits, customers are also spending significant time in Poker VR.

Siddiqui explained that the average daily playtime time of a Poker VR user is currently 62 minutes, crediting the success of Poker VR with his team’s commitment to developing interesting and unique social features.

These social background features are what keep players engaged, entertained and spending according to Siddiqui.

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“For example, one of the things that we were seeing in our community is that people really care about cosmetic upgrades,” Siddiqui said. “If they’re present in this universe for so long they care about how they look. They care about their social status, they care about their friends. So one of the features that Poker VR introduced was a very diverse avatar system. There are around 400 million unique customizations options.”

In typical free-to-play fashion, these cosmetics are purchased with in-game gold that can be purchased for real-life currency.

Real-life social connections matter for Poker VR as well. According to Siddiqui “there’s a definite correlation between the more friends you have the more engaged you are with the game.”

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Poker VR is available now to download for free on the Oculus Store. It requires a Gear VR headset and a compatible smartphone.